Purpose of Guidelines:  

The guidelines are devised to assist and provide students, staffs and faculties a clear indication of social media and its ability. This document is for IHMSS who is using the social media to build a foundation for communication and interaction online for the smooth functioning in the organization and to ensure that the brand further builds its online reputation.

Why Social Media Guidelines: 

The spread of digital media is to share the information but with the rapid development in the technology the spread of news is in no time by using various popular networking sites like face book and Instagram which has even beat the electronic and print media. Utilizing this vibrant nature of social media for uplifting the brand and engaging with the apt target audience can ensure a long –lasting relationship of the audience with the brand and will bring in more consumer loyalty and brand value to the organization apart from immense opportunities of the social media there are also some threats so it is said to be double –edged sword which needs to be used cautiously. This document will enable the organization to set a standard process for the operation on social media so that one can find the do’s and don’ts of all the activities for the same.

Scope of guidelines: 

This document is meant for all the students faculty members, staff and members of the organization to promote activities and initiatives taken by IHMSS directly or indirectly across the online channels available which in turn will increase the brand reputation.

Fundamental Rules of Action:

IHMSS Website helps to look for any recent updates and news of any initiatives or the activity happening in the college. The official senior coordinator will manage the social media activities of content creation, compilation, posting through a monthly content calendar.

Day to Day online activities:

The day to day online activities includes reverting to the questions , reviews , post comments on time is crucial for the smooth and ideal functioning  of the page . A monthly content calendar should be there with events scheduled by using advance social media, marketing tools. The photographs and the videos need to be in line with the broad guidelines of the institute.

The Must Follow:

IHMSS shall use the name in all the official pages inclusively.  The rights shall stay only for the official page of the organization. With the logo incorporated in the background image and it should be same which is used for the college.

General responsibilities of faculties about the guidelines:

Before using the organization’s social media platform.  The faculties should go through all the guidelines and also adhere to them strictly.

Social media guidelines for faculties:

Faculties and staff shall actively participate in promoting the initiatives that college undertakes and highlight them across social media platforms.  Faculties and staff should understand that they are an integral part of the college and all the actions by them on/off social media are perceived as the college activities and a part of college culture. The personal profile and comments on your individual pages could   have an impact on the reputation of the college/ event so need to be thoughtful about what you post. The institute should encourage the faculties and staff to write blogs, share research papers and industry articles.

General responsibilities of students about the guidelines:

Before using the organization’s social media platform.  The faculties should go through all the guidelines and also adhere to them strictly. It is the responsibilities of the concerned authority appointed by the management to ensure that students read and understand all the guidelines and also adhere to them strictly.

Social media guidelines for individual – Students: 

• The students and the individuals associated to IHMSS needs to understand that any idea or      comments posted by any student will certainly have direct or indirect impact on the reputation of the college. Be thoughtful before you post.

• Keep the respectful tone for your colleagues, faculties and staff across internet platforms

• Remember social media is not the place to post any mismanagement or any disputes that you       may have with the faculty members, department and regulation. One should reach out to the correct point of contact in person for the same and refrain to post any grievance on social media

• Do not post anything that will come back to haunt you. Remember the employers might go through the college profile and your personal profile before selecting you for the interview or for the placements. Having inappropriate functioning of your social media accounts can lead to intangible effects on you and the organization.

• Do not post offensive statements, pictures or videos on the web. A small joke by you could be bullying or harassment for someone else. Any such cases will be taken seriously by the disciplinary committee of the organization.

• For the post pertaining to education or the organization, you will be solely responsible for the created content in any form. Be mindful here again.

• Using fake accounts and names – Modern advance tracking tools can quickly find out the sources of the content. Assuming that none will find you or hold you accountable for the objectionable posts will land the individual in serious legal engagement.

• Spreading rumors / disrespect on the web – Remember that social media pages are on contact watch by the coordinators and management. Avoids rumors / messages of violence and hate through organizational pages, groups and your personal profiles.

• The logo stands for college identity and misuse can have serious implications. Do not use the logo of the college in any unofficial communication without the coordinators approval.

• Do not comment any offensive comments regarding sex, gender, caste, race, reassignment, disability, religion, sexual orientation, belief or age .

 " These rules are not exhaustive & may be subject to change as directed by the Principal "

• Before publishing the posts & reviews. The mistakes should be fixed by proof reading . Review the content again after you publish it because  of sneaky errors

• Use good quality images and videos with content related to the image of the events

• Be responsive to the queries, comments and messages or it might create misconception about institute and will effect the brand.

•  Maintain uniform identity, communication and representation of the content while posting on different platforms.

•  Eye catchy tiles and description is must  for the people to understand the information  about the video or the image 

• Don’t be negative or aggressive online with the trolls and comments it is better to be decent and courteous on social media which creates a positive image.

• Always check the notification  which helps  us to understand the no of  the views of the website and the pace of the monitoring and helps us to remove the spammy comments

• Prioritizing the networks   by using official networking sites such as LinkedIn helps us to connect with the industry and increases the network with various companies. While Face book and Instagram are quite useful in engaging students and Alumni.

• Around 4 -6 Hashtags are recommended too many hashtags creates a poor appearance of the post.

• Avoid tagging instead mention the person / company as it looks more elegant and creates a sober perception. It helps in reaching out to maximum people.